About us
Our experience
KW Research has 30 years' experience in many areas of research across client companies, financial institutions, wealth managers, representative bodies and local and national government departments, for example:
- strategic development programs to manage fundamental change in City and financial institutions
- developing customer/member retention strategies in service industries and professional bodies
- creative development programs for leading brands and organisations
- NPD/concept development programs for international brands
- usage and attitude surveys in financial marketplaces
- identifying and solving complex management and strategic communication problems
- evaluating, maintaining and auditing internal and external communications, skills and personal development programs
- employee attitudes and rewards monitoring
Examples of projects we have undertaken
Commercial companies
- Exploration of whether/to what extent the central planks of a change management programme impacted on brand perceptions and experiences in a major high street and international bank
- A study to identify member/potential member needs and test the appeal of a new brand strategy for the professional representative body
- A comprehensive evaluation of service experiences across the customer base, resulting in a seminal paper upon which the company based all its future operational strategy
- A high level exploration and evaluation of a fundamental change in modus operandi and status from tied to independent sales status
- Audit and evaluation of internal vehicles to develop new communication strategy for international recruitment company
- An evaluation of training, information and support needs from members of professional representative bodies
- An investigation into sales performance and client service experience, determining ROI of newly established client account manager team
High profile government work
- Two independent studies helping a government department understand the potential of proposed online conveyancing tools amongst all professionals involved in property purchasing as well as the public; an examination of the same department's external communications vehicles, focusing on their "fit" with departmental strategy
- Two stages of creative development research for a national multi media advertising campaign promoting the benefits of inoculation against 'flu
- Combined qualitative and quantitative internal attitude study for major department identifying attitudes to racial diversity in all sectors