Our philosophy
We make it our business to understand the relationships that make companies/businesses work, through sensitivity, experience, insight and dedication. For example, the relationships:
- between the consumer and the product/service category, the brand/competitive brands and customer-facing staff
- within the company between staff and management, marketing
and strategic departments, operational and communication
departments and directors and shareholders
- between our clients' companies and their research suppliers, advertising,
digital, direct marketing and promotional agencies
- between our client representative and his/her peers, superiors, brands,
products and services
Our analysis
Our analysis, and thus our understanding, starts from the first point of contact when we start asking questions. For example:
- do we understand what is going on in the brief and behind the brief?
- what is the rationale for doing research?
- what exactly needs to be understood?
- how will research be used? by whom? to do what?
- what research exists to date? should new research be commissioned? can desk research provide some of the information?
- what are the different perspectives of the client, agency and different personnel?
- how much should we spend on collecting this information?